When you are building up the number of customers for your business, it’s important to think about their pain points. You need to consider what they want from your business and, more importantly, what they need. Specifically, you need to think about what makes a customer or client feel worried or concerned.
A big concern right now is security. Customers often panic about whether the data that companies have on them is protected. After all, if there is a breach then it’s not just your company that will be exposed. It will be the people who buy from you. This could be anything from identity theft to siphoning off their funds.
Be aware, if your business is hit by a security hack then customers are unlikely to forgive you. Particularly if you don’t handle it the right way. So, let’s look at some of the ways that you can guarantee that your security is on point and that you don’t let customers down.
Think About Storage
First, you need to think about the issue of data storage. It’s important to make sure that you are storing your data the right way. For instance, if you are storing your data digitally, then you should think about investing in a cloud server. The right cloud server will provide the latest security features that you need including encrypted files. A big benefit of the cloud is that it will mean your data is stored offsite. As such, you don’t have to worry about your data being left vulnerable if someone does enter your property.
If you are storing hard copies of your data then you do need to make sure that you are keeping this safe under lock and key. Depending on the size of your company, you could have built up quite a lot of sensitive data over the years. This does need to be archived correctly. Archive storage solutions are readily available with the latest security software and technology. You will even be able to monitor your data stored remotely in some cases.
This means that you don’t have to worry about any of your older data falling into the wrong hands.
Remember, if you are using an outside solution, then it’s always worth ensuring that you do check the reviews. That way, you can make sure that they are reliable and trustworthy. It is possible that the leak can come from the company that you use.
In terms of security issues that can come from within your business a top consideration should always be your employees. You need to make sure that you are vetting your employees and checking their history carefully. It’s always best to check references as this can tell you if there have been issues with a potential candidate before.
Of course, the main security problem that comes with employees isn’t going to be intentional per se. Instead, they could leave your company vulnerable completely by accident. The reason for this is that employees don’t always recognize a scam or security breach when they are presented with one. The classic example of this would be phishing scams. Here, hackers use things like email to reach out to people in your business and ask them for sensitive information.
Smart criminals will often present themselves as someone trustworthy. It’s not that difficult to achieve an effect like this. They can even target people high up in your business who will have access to the sensitive data that they need.
The solution to this problem is always going to be training. Through training, you can make sure that your employees are able to recognize the sign of an issue like this and deal with it the right way. Training doesn’t have to be long or extensive either. As such, you don’t need to worry about it costing a fortune or distracting your employees from other things that they should be focusing on.
You should also think about investing in IT management. With the right level of IT support, you could potentially stop a hack before it occurs. The reason for this is that experts will be to watch and check for signs that your business has been exposed. 24/7 security can be expensive but it’s always going to be a price worth paying in the long term. It can save you from massive headaches further down the road, particularly if you are holding a lot of data in your business.
It’s easy to assume that in the age of digital threats that you no longer need to worry about physical security and investing in the right solutions here. However, that’s just not the case. The reality is that physical breaches can still happen. However, rather than stealing the tech and equipment that you have on your property, criminals could still be breaking in to take the data that you possess.
There is a range of physical security solutions that could be worth exploring. For instance, you might want to think about investing in CCTV systems. If these are set up in the right places, then they can act as a deterrent and ensure that no one wants to break into your property.
As well as CCTV, lighting can be the right choice too. With the right lighting, you will be able to make sure that you don’t have to worry about your company being exposed at night. This is likely when most cases of theft will occur.
We hope this helps you understand some of the key details that you need to think about when you are setting up security in your business. If you take this advice, then you will be able to guarantee that your company is on the right track here. Do be aware that security features can seem expensive. But in the long term, they are always going to be worth the cost. You could save yourself from the danger of completely obliterating the reputation of your company. This is always going to be difficult to reverse.