Making the Most of Marketing for your Small Business

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In a November blog, various challenges of starting a small business were discussed. One of the main challenges was finding customers. The obvious suggestion was marketing. A lot of what copywriters do is a form of marketing by providing engaging copy. The more engaging copy is, the quicker you can convert possible customers to paying customers. 


So, what are the top ways that you can find and market to those potential clients? Let’s go over five tips to help you find customers for your small business. 


  1. Do physical footwork. While much of marketing is online, there’s also something to be said for the physical interaction of exhibitions and trade shows. If you’re looking to go to your first convention or would like to improve your booth, consider hiring a project management service that can help with designing and providing colour visuals for your exhibition. While you might have a great product and a friendly face, if you don’t stand out among your competitors at a trade show, your marketing has failed. Spend time interacting with individual customers, and have your bespoke stand designed and created to put your best foot forward. 


  1. When content marketing, offer real and valuable content. The trend of marketing via content is not going anywhere anytime soon, but as more people and competitors jump on the bandwagon, you need to understand that you need to provide valuable content. Simply repeating the same information as a competitor in different words is not enough. Ask yourself how do I stand out? When you truly know how to answer that, provide that information to potential customers. 


  1. This might seem like a no-brainer, but it happens so often. You provide great content marketing, but there’s no incentive to pay for more or sign up for a free trial. Simply put, you’re giving everything away for free. Always have your content marketing funnel into your sales pipeline. If you offer an online service, provide just enough content in your free marketing to make people recognize the value of buying from you. If you offer a physical product, entice people enough, then offer a sign-up. Do not make your potential client search for a way to purchase from you. Make it easy to buy your product or service
  2. Hiring a marketing agency outside of yourself is fantastic, but don’t assume that an outside entity is going to do everything. Educate yourself on some of the basics of marketing. You don’t need to physically do all your marketing yourself, but you should at the very least be familiar with the opportunities you have. If you’re in a niche industry, it’s unlikely that a marketing firm will be familiar with it enough to keep an eye out for potential opportunities. Be realistic with how much work an outside agency will do for you, and don’t be upset if you need to provide them with outside sources to help further your marketing. 


Marketing is both a science and an art. What works for one small business may not work for you. Don’t put all your eggs in one basket when you’re marketing, and be open to ideas you had not previously considered so make sure your business has the most opportunity to succeed.

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