In an ideal world, every freelancer would have an endless supply of clients who pay on time and provide them with interesting work. Unfortunately, things don’t work that way. As well as completing your regular work, you also need to be able to market yourself effectively to ensure that you keep getting the clients that you need through the door.
But with so many freelancers trying to do exactly the same thing as yourself, you need to find some ways of standing out from the crowd. Frosch Learning can help out with sales techniques. Here are a few of the central steps which you need to take to market yourself effectively as a freelancer.
Create a Portfolio
One of the first questions which clients are likely to want to be answered is ‘what work have you done before?’ And the easiest way to give them what they are looking for is by sending them a link to your online portfolio. You first need to pick a suitable platform to host it in the first place. After this, you can decide on a domain name which is both simple and readable. Optimise both your text and your images, and ensure that everything reads well before sending it live. The last thing that you want is to market yourself as an expert copywriter and have a portfolio which is full of typos! Make sure that you update your portfolio on a regular basis to keep it current and relevant.
Even if you are not the biggest social media fan in the world, you should still see its relevance in marketing yourself and your freelancing business. Facebook and Twitter are the most standard of the platforms out there and provide you with an excellent place where you can connect with potential new clients. Again, you need to ensure that it is kept up to date. Otherwise, it is likely to give off the total opposite impression to the one that you were going for.
Start a Personal Blog
As well as the blogging work that you may do for other clients, it makes sense that you have your own personal blog as well. This gives you an excellent platform from which you can talk about the topics which are close to your heart. Tell some genuine and personal stories as well as writing about industry topics. You can then connect this up to your social media pages and share whenever you have an update that you would like to talk about.
Treat Your Clients Well
If other people can do the marketing work for you, this is so much better than trying to do it all yourself. People are much more likely to trust third parties, especially if they are current or former clients who can vouch for your work. Keep getting new clients, keep treating them well, and this is likely to be a circle which works out in your favour.
Marketing yourself as a freelancer is a central part of going down this career path, and the sooner you learn how to do this, the better.