A lot of web design articles online tend to deal with the big questions. Should your website be mobile-friendly? What is the optimal load speed time? But what about the smaller-scale design issues? In this blog post, we look at two web design questions people ask in further detail…
Should You Choose .com Or .co.uk?
In the UK, we are lucky to have a lot of choices when it comes to the extension of our web domain name. Of course, there are other choices out there other than .co.uk or .com (including .net, .org, .london, and many more ideas), but these two are the most popular, and the ones that roll off the tongue most easily.
So, which is the best one to choose? It does depend on what your website is all about, and what you are selling and where you want to sell it to. If you want to be a global brand and have a presence in other countries, then .com makes more sense. It is worldwide and easily recognisable. No one will mistake it for anything else.
If, however, you want to stay local and just work within the UK itself, then .co.uk is more than adequate. It tells your potential customer or client exactly where you are, and what area you cover. Some brands choose to use both .com and .co.uk with a redirection from one to the other – this might also be something to consider.
Is A Contact Form Better Than An Email Address?
One question that your web design agency should ask you (and advise on) is whether you want to have a contact form on your page, or whether you would prefer an email address. There are pros and cons to each.
If you choose a contact form, then the people who are on your site will stay there to complete the form. This is great for search engine rankings, as the longer people remain on your site, the higher the rankings. It also means it is easy for them to continue to browse after they have completed the form. With a contact form, they won’t have to log into their email account, which can be a worry if they are using a public computer, for example.
However, using an email address often feels much more personal for the customer, and gives them more confidence that the message will actually get through. Not only that, but visitors can then save the email address for future use, should they need it again. Sending an email also gives customers and clients a copy of what they have sent, which a contact form may not always do.
So there you have it: answers to two of the smaller scale questions regarding web design. We hope this has helped you with your own website.